© 2018 by The Darien-McIntosh County Chamber of Commerce

Branding/Marketing Task Force

The goal is to change the perception of internal residents from “it cannot be done” to “it can be done”, with the mindset of our environment is special and unique. The external perception for those who come to McIntosh is “this is the place I want to be”.

  • The first step in marketing and branding is to convince existing residents and leadership that the future can bring about opportunities. The marketing/branding message will be disseminated to all avenues.

  • The marketing/branding external message for retirees and businesses will communicate that McIntosh County is a place for them.

  • The reasons the future brings opportunities in McIntosh are its beautiful natural environment to enjoy a multitude of sports; its historic perspective; its diversity of people; opportunities for volunteerism; its home grown entrepreneurship; and its close proximity to Savannah, Brunswick, St. Simons and Jacksonville.

  • Materials will be generated for all McIntosh County residents to promote this community to everyone they meet.

  • Complete marketing blitz in key markets through social media

  • Market outreach to potential customers, such as Sun City

  • Include marketing/branding message in all county websites.

  • Create marketing video about the county.

Communication Task Force

• All of the work of the McIntosh Community Development Steering Committee will be reported to the people of McIntosh County

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